New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

A new study suggests that some people love to click on ads (who knew?). According to the findings by Starcom, Tacoda and Comscore, a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.

One finding is that 50% of clicks are coming from just 6% of the online population.

More here

I click on things I’m interested in, how about you?

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